Australian millennials are turning off their televisions in droves
At the end of 2017, these young Australian viewers became the first demographic to officially watch more video on their devices each month than broadcasts buy canada goose jacket cheap on a television screen, according to the Q4 2017 Australian Video Viewing Report.
They spent 31 hours and 5 Canada Goose sale minutes watching video on their computer, smartphone or tablet in the last quarter of 2017, accounting for 54 per cent of their total video viewing time. Meanwhile they only spent 26 hours and 26 minutes sitting in front of a television screen canada goose deals watching live or recorded broadcasts. This figure doesn’t include non broadcast content, such as watching Netflix or gaming.
When you canada goose dive Canada Goose Jackets into the figures it looks quite likely that Australian teenagers Canada Goose Online have already crossed this threshold of favouring personal devices, even though the report only keeps track of their viewing on televisions.
Teenagers are leading the Canada Goose Outlet charge as the 2018 Sale Canada Goose amount of television Australians watch continues Canada Goose online to fall. Teen television Canada Goose Coats On Sale watching habits plunging almost 25 per cent in 12 months, and youngsters are clearly not regaining a taste for canada goose store broadcast television once they come of age.
Australia’s latest viewing figures come as the number of screens we own continues to rise, https://www.salecanadagooseoutlets.com/ reaching an average of 6.6 per home. This is despite the ongoing decline in the size of canada goose clearance the average Australian household, down to 2.56 people per home at the end of 2017.
Tablet and smartphone ownership rates canada goose clearance sale are starting to plateau at canadian goose jacket around 50 and 85 per cent respectively as they reach market saturation. Meanwhile the average canada goose coats on sale number of televisions per Australian household has slumped to 1.8, meaning you can no longer assume that your typical home has a second television in the rumpus room or canada goose replica bedroom. There’s more likely to be a tablet canada goose coats on the coffee table.
Television ownership figures have been sliding since they peaked canada goose black friday sale at 2.4 back in 2010. At the time this figure was expected to keep growing past three televisions per home, but then Apple’s first iPad hit Australians shores and television ownership figures have Canada Goose Parka been buy canada goose jacket in decline ever since.
Having grown up with smartphones and tablets, millennials are a demographic time bomb cheap Canada Goose ticking in Australia’s television viewing figures with little indication that they’ll flock back to traditional television once they hit middle age.