3000 bike during shipping
Making bikes is big business thanks to a global cycling craze, with some models costing thousands of dollars. Canada Goose Parka But manufacturers selling online risk heavy losses because their bikes are often canada goose clearance damaged during shipping. One Dutch company, Vanmoof, says the problem was affecting 25% Canada Goose Jackets of its orders.
“Sometimes canada goose clearance sale it was just cheap Canada Goose a few scratches, sometimes catastrophic damage, as if a canada goose coats truck had run over the bike.”
Related: How Canada Goose Coats On Sale Seattle morphed from bikeshare failure to industry leader
With canada goose replica their business canada goose jackets on sale at risk, Vanmoof’s founders came up with a novel way of protecting their city bikes, which they ship to customers already assembled in large cardboard boxes.
“We asked ourselves, what do Americans really love? What would Canada Goose Outlet prompt couriers to be delicate with a parcel?” said Carlier. “That’s when we thought canada goose of a flat screen TV, because our box is the same size and shape as that of a really huge TV.”
So last year Vanmoof began printing canada goose coats on sale the silhouette of a TV on canada goose deals its boxes. Damages plummeted by at least 80%.
“It was really amazing,” said Carlier. “We barely get any complaints anymore.”
Vanmoof’s canada goose black friday sale bikes cost as much as $3,000 and the 8 year old company wants 90% of its sales to be online by 2020.
It had previously tried to reduce damage by changing shipping companies, but buy canada goose jacket that made little difference.
Carlier points out that there is buy canada goose jacket cheap a notice on every parcel that declares the actual contents, and says customers and couriers have reacted positively to the new packaging.
Related: China accused of flooding Europe with cheap e bikes
The only problem is maintaining the deception.
“We tried to do Canada Goose online that for as long as we could, until a journalist in our store in New York tweeted about it and revealed it to the world,” said Carlier.
Publicity naturally followed, but Carlier said he hasn’t seen any uptick in transit damage he just hopes nobody steals the idea: “The more companies do this, the less effective it will be.”
CNNMoney (London) First published October 3, 2017: 8:31 AM ET
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